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If you’ve ever searched “How to write a business plan,” you’ve probably found hundreds of articles that all look the same. They start with a list of sections you’re supposed to include. Executive Summary. Market Analysis. Financial Projections. Marketing Plan….
Read moreThe questions every entrepreneur should answer before writing a single word. One of the biggest mistakes I see entrepreneurs make is opening a business plan template before they’ve actually thought through their business. It happens more often than you might…
Read moreOne of the biggest misconceptions in entrepreneurship is that there’s only one way to write a business plan. Ask ten people if they have a business plan and most will picture the same thing: a lengthy document filled with financial…
Read moreOver the years, I’ve had the opportunity to work with entrepreneurs from all walks of life. I’ve helped people launch businesses, organize ideas, develop brands, and prepare for growth. And through all those conversations, one thing has stood out more…
Read moreWhen I first realized I wanted to start my own business the first thing I did was read. I bought books on business, guides for entrepreneurs, and yes, those famous Dummies books. I really took the time to learn what…
Read moreSomeone recently asked me what a business entity is and why they need to have one. As I was explaining it to them, it dawned on me that I never re-uploaded my breakdown of what a business entity is on…
Read moreBranding isn’t a one-time event, it’s an ongoing process of growth, adaptation, and refinement. As your business evolves, so should your brand. Whether due to shifts in the market, changes in your audience, or simply the realization that your brand…
Read moreIn the world of branding and business, it’s important to understand the difference between a positioning statement and a mission statement. While they may sound similar, they each serve very distinct purposes. Let’s break them down in simple terms so…
Read moreWhen I originally wrote this in 2023, I decided it was something I would add to my 1-1 consultation sessions with clients because none of my clients in 2022 knew what a positioning statement was. And that’s okay! That’s what…
Read moreWelcome back! Yesterday, I posted Part 1 of Why is Brand Strategy So Important? Let’s dive into Part 2! To recap, brand strategy is the core element of your brand and business. It encompasses several vital components, including your mission,…
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