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When I first realized I wanted to start my own business the first thing I did was read. I bought books on business, guides for entrepreneurs, and yes, those famous Dummies books. I really took the time to learn what…
Read moreSomeone recently asked me what a business entity is and why they need to have one. As I was explaining it to them, it dawned on me that I never re-uploaded my breakdown of what a business entity is on…
Read moreBranding isn’t a one-time event, it’s an ongoing process of growth, adaptation, and refinement. As your business evolves, so should your brand. Whether due to shifts in the market, changes in your audience, or simply the realization that your brand…
Read moreIn the world of branding and business, it’s important to understand the difference between a positioning statement and a mission statement. While they may sound similar, they each serve very distinct purposes. Let’s break them down in simple terms so…
Read moreWhen I originally wrote this in 2023, I decided it was something I would add to my 1-1 consultation sessions with clients because none of my clients in 2022 knew what a positioning statement was. And that’s okay! That’s what…
Read moreWelcome back! Yesterday, I posted Part 1 of Why is Brand Strategy So Important? Let’s dive into Part 2! To recap, brand strategy is the core element of your brand and business. It encompasses several vital components, including your mission,…
Read moreOriginally posted February 2023. Brand strategy is a long-term plan designed to help your business achieve specific goals by defining and communicating its unique identity. It encompasses your business’s purpose, core values, target audience, and positioning in the marketplace. A…
Read moreI realized recently that I posted about Brand Consistency before even explaining what Branding is…silly me! At the beginning of 2023, I dedicated the first quarter to breaking down branding, brand consistency, and defining your brand. As we approach the…
Read moreI originally wrote about this topic in February 2023 after noticing a common challenge during my consultation sessions in 2022, many of my clients didn’t understand or even know what brand consistency was. In 2023, I spent much of my…
Read moreHappy Holidays! I hope everyone had a wonderful holiday! I spent my Thanksgiving with Operation Turkey, where I managed the kitchen team. Together, we cooked, packaged and delivered meals for 4,400 individuals, thanks to our incredible team of over 200…
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