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Originally posted February 2023. Brand strategy is a long-term plan designed to help your business achieve specific goals by defining and communicating its unique identity. It encompasses your business’s purpose, core values, target audience, and positioning in the marketplace. A…
Read moreI realized recently that I posted about Brand Consistency before even explaining what Branding is…silly me! At the beginning of 2023, I dedicated the first quarter to breaking down branding, brand consistency, and defining your brand. As we approach the…
Read moreI originally wrote about this topic in February 2023 after noticing a common challenge during my consultation sessions in 2022, many of my clients didn’t understand or even know what brand consistency was. In 2023, I spent much of my…
Read moreHappy Holidays! I hope everyone had a wonderful holiday! I spent my Thanksgiving with Operation Turkey, where I managed the kitchen team. Together, we cooked, packaged and delivered meals for 4,400 individuals, thanks to our incredible team of over 200…
Read moreThe U.S. Department of the Treasury’s Financial Crimes Enforcement Network (FinCEN) manages beneficial ownership filings under the Corporate Transparency Act. While specific links are being developed, here’s where to look for resources and tools for filing: Where to File Beneficial…
Read moreStarting a business is exciting, but as a business owner, you’re responsible for following certain rules. Recently, a new rule called the Corporate Transparency Act (CTA) was created to ensure businesses are transparent about who owns or controls them. Here’s…
Read moreThis was originally published in 2022 and has been republished as part of rebuilding my blog following the loss of my original website. While I’ve made a few minor edits for clarity and readability, the core message remains the same…
Read moreA few months ago, I found myself staring at the remnants of what was once my website and I screamed! My previous site was a space I had poured over a decade of work into. It was more than just…
Read moreNote: I originally wrote this blog post several years ago. As part of rebuilding my website after losing years of content in a cyberattack, I’m republishing many of my favorite posts with updated insights and examples. While I’ve learned a…
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