Welcome Back! Last week I posted part 1 of Why is brand strategy important.
Let’s dive into part two.
To recap, a brand strategy is the core element of your brand/business. It encompasses several different elements such as, your mission, your brand identity, your brand values and what makes you different from the competition.
A brand strategy is a strategic plan of action that will help you efficiently reach your goals as a business owner or entrepreneur. Like I’ve said before, without a roadmap and a solid plan, your foundation is going to crumble. If you don’t have a plan, you plan to fail.
Related Post: Why is brand strategy so important? Part 1
Having a strategic foundation will help you grow your business from a place of clear understanding. Without a strong strategic message that aligns with your goals everything will be discombobulated and confusing.
- You should share your brand strategy with your team if you have one. This will help keep everyone on the same page and inline with your values and mission.
Do you have a clean vision of your external foundation when it comes to your brand? What do I mean by that?
Your graphic identity aka your logo, your slogan, and your marketing. All the visual components of your brand. These are key elements of your brand that will help you ensure your brand is consistently represented whenever your audience sees it.
I cannot stress enough how important consistency is. This is something I always talk to my clients about. Be consistent and be clear.
Consistency is KEY!!
When it comes to your brand, it is no different from well known brands we already love and support. Decide what message you want to share with your audience and what you want to be known for and then share it consistently on every platform you use.
Having a brand strategy will help keep you in alignment with your goals, you will be able to deliver a clear and cohesive message each time.
Your brand strategy is a roadmap and as I said before, without your roadmap, you will get lost, you will waste money and make a lot of mistakes. Having a guide will help you effectively navigate where you’re going and your audience won’t be confused.
Having a clear message about your values, your goals and how you will express all of it will ensure that everyone that’s a part of your team is on the same page and your audience will have a better understanding of who you are.
A brand strategy is an essential part of your roadmap that creates clarity and efficiency on your journey into business and entrepreneurship.
If you understand your target audience, the core essence of what your message is saying and why, it will reach the right people and hit the goals you need to help your brand grow.
If you need help with your brand strategy or have any questions, leave a comment or shoot me an email.
