Welcome back! Yesterday, I posted Part 1 of Why is Brand Strategy So Important? Let’s dive into Part 2! To recap, brand strategy is the core element of your brand and business. It encompasses several vital components, including your mission, brand…

Originally posted February 2023. Brand strategy is a long-term plan designed to help your business achieve specific goals by defining and communicating its unique identity. It encompasses your business’s purpose, core values, target audience, and positioning in the marketplace. A strong…

I realized recently that I posted about Brand Consistency before even explaining what Branding is—silly me! At the beginning of 2023, I dedicated the first quarter to breaking down branding, brand consistency, and defining your brand. As we approach the end…

Happy Holidays! I hope everyone had a wonderful holiday! I spent my Thanksgiving with Operation Turkey, where I managed the kitchen team. Together, we cooked, packaged and delivered meals for 4,400 individuals, thanks to our incredible team of over 200 volunteers.…

The U.S. Department of the Treasury’s Financial Crimes Enforcement Network (FinCEN) manages beneficial ownership filings under the Corporate Transparency Act. While specific links are being developed, here’s where to look for resources and tools for filing: Where to File Beneficial Ownership…

Starting a business is exciting, but as a business owner, you’re responsible for following certain rules. Recently, a new rule called the Corporate Transparency Act (CTA) was created to ensure businesses are transparent about who owns or controls them. Here’s what…

5 Profitable Tips for Your Brand Originally Written in 2022Due to recent changes, I’m grateful for the chance to repurpose some of my earlier content that still holds true today. Here are five timeless tips to help you build a profitable…