Anime, manga, books, and fashion are more than interests. They are constant sources of creativity, inspiration, and self expression
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I started blogging in 2010 to share my journey. Since then, life has been filled with growth, new beginnings, unexpected challenges, and moments that continue to shape my story.
That's why I named my blog Life Is a Journey. It reflects the belief that life is not defined by a single destination, but by the people we become and the experiences that shape us along the way.
Here, I share my reflections on entrepreneurship, motherhood, creativity, and community through personal stories, lessons learned, and everyday moments. My hope is that something you find here encourages you to keep building, keep growing, and embrace your own journey with purpose and intention. About meUpdate: As of June 2025, Vera Doyle Officially Closed. You can follow Lori and her new venture on social media at https://www.instagram.com/pearldisplayco I met Lori, the owner of Vera Doyle, in the summer of 2023 while getting ready for…
Read moreWhew! It’s been a minute, hasn’t it? Between building brands, managing multiple businesses, navigating motherhood, and wearing my nonprofit hat, life has been anything but still. But if there’s one thing I’ve learned this season, it’s that grace and growth…
Read moreLife lately has been a whirlwind of emotions, changes, and beautiful moments as we prepare to welcome baby #2 into our lives. It still feels surreal that we’re about to embark on this journey again—but this time, with a little…
Read moreBranding isn’t a one-time event, it’s an ongoing process of growth, adaptation, and refinement. As your business evolves, so should your brand. Whether due to shifts in the market, changes in your audience, or simply the realization that your brand…
Read moreWow. Five years. It feels like just yesterday I held him in my arms for the first time—six pounds of pure love, born naturally, without intervention. My rainbow baby. My light after the storm. Naming him was important to me….
Read more2025 is already shaping up to be a wild ride, and honestly, I wouldn’t have it any other way. We’re gearing up for a whole new adventure—Codename: Baby Spawn—coming soon to bring more chaos, love, and everything in between. If…
Read moreBooks are my first love. Then anime. Then fashion—ish. I say ish because I’ve never considered myself a fashionista, and I still don’t. I have my style, and that’s that. I love my tutus, and I love anything anime and…
Read moreIn the world of branding and business, it’s important to understand the difference between a positioning statement and a mission statement. While they may sound similar, they each serve very distinct purposes. Let’s break them down in simple terms so…
Read moreWhen I originally wrote this in 2023, I decided it was something I would add to my 1-1 consultation sessions with clients because none of my clients in 2022 knew what a positioning statement was. And that’s okay! That’s what…
Read moreWelcome back! Yesterday, I posted Part 1 of Why is Brand Strategy So Important? Let’s dive into Part 2! To recap, brand strategy is the core element of your brand and business. It encompasses several vital components, including your mission,…
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