In the world of branding and business, it’s important to understand the difference between a positioning statement and a mission statement. While they may sound similar, they each serve very distinct purposes. Let’s break them down in simple terms so you…

When I originally wrote this in 2023, I decided it was something I would add to my 1-1 consultation sessions with clients because none of my clients in 2022 knew what a positioning statement was. And that’s okay! That’s what learning…

I originally wrote about this topic in February 2023 after noticing a common challenge during my consultation sessions in 2022—many of my clients didn’t understand or even know what brand consistency was. In 2023, I spent much of my time focused…