The summer heat is here and I’m excited for it. Being from the island, I live for summer days. You guessed it, winter is not my favorite time of the year. As the sun shines and temperatures rise, the business world is also experiencing its own unique transformation during the summer months.
We’re at the end of the second quarter which presents a golden opportunity for entrepreneurs and business owners to tap into the season’s vibrant energy and heightened consumer engagement. Did you know that during the summertime, e-commerce sales can increase by 30%, with consumers spending more time browsing products on mobile devices? Not only that, but social media usage also skyrockets, creating a dynamic landscape for businesses to flourish.
As you’re working on your marketing strategy and content planning, be sure to think about how you can take advantage of these seasonal trends
Related Blog Post: Reflecting on the Second Quarter and Embracing a Promising Third Quarter
July is brimming with awareness and national holidays that can inspire creative marketing campaigns. Here are a few:
- National Minority Mental Health Awareness Month
- Independence Day: July 4th
- National Ice Cream Day: July 16th
- Parent’s Day: July 23rd
- National Hammock Day: July 22nd
- International Self-care day
Local Celebrations in Philadelphia.
- Wawa Welcome America Festival: July 4th
- Bastille Day: July 14th
- Philadelphia Dance Day: July 29th
Adapting your content to the season is crucial for maintaining your audience interest. Whether it’s through blog posts, videos, or social media updates, ensure your content captures the essence of summer. Share tips for beating the heat, highlight summer fashion trends, or offer advice on planning the perfect outdoor gathering.
